Use These 10 Tactics To Easily Speed Up Your WordPress Website
In the digital world, speed reigns supreme. A quick-loading website translates to satisfied visitors, higher search engine rankings, and better conversions.
To help you achieve all of this, we’ve compiled 10 effective tips to speed up your WordPress website. While you do not have to use them all, we recommend you do.
1. Evaluate Your Current Speed
It’s important to establish a starting point before you embark on speeding up your website. Here are three handy tools to measure your site’s performance:
To evaluate your WordPress website speed using Siteground optimizer, follow this path within your dashboard:
SG Optimiser > Site Performance > Pagespeed Test
Analyses your site and provides recommendations for improving its speed.
Offers detailed reports on your site’s performance, including optimisation suggestions.
Measures the load time of your site and gives you an overall performance grade.
2. Choose a High-Performance Hosting Provider
A reliable hosting provider is the foundation of a fast WordPress site. Consider these factors when selecting a hosting provider:
Pick a host with servers close to your target audience for faster content delivery.
Opt for a provider that offers sufficient RAM, CPU, and SSD storage.
Look for a provider with a 99.9% or higher uptime guarantee to minimise site downtime.
3. Use a Lightweight Theme
A theme packed with unnecessary features can slow down your website. To ensure optimal performance, keep these speed-centric tips in mind when choosing a theme:
Choose a theme that is built with optimised and clean code. Poorly coded themes can generate extra server requests and increase load times.
Select a theme that receives frequent updates specifically aimed at performance improvements and bug fixes. This ensures that the theme stays in line with the latest web performance standards.
Fast Loading Times
Before choosing a theme, test its load time using tools like Google PageSpeed Insights or GTmetrix. Slower themes can impact both user experience and SEO.
4. Install a Caching Plugin
Caching can significantly boost your site’s speed by storing static copies of your content. Consider these top caching plugins:
A premium plugin with user-friendly settings and advanced optimisation features.
A popular free plugin that offers extensive customisation options.
A simple, easy-to-use plugin suitable for beginners.
5. Optimise Images
Large, unoptimised images can significantly slow down your site. Follow these tips to optimise your images:
Ensure your images are appropriately sized for their display area on your site.
Use tools like TinyPNG or ShortPixel to reduce file sizes without sacrificing quality.
Use a CDN
A Content Delivery Network (CDN) like Cloudflare or Amazon CloudFront can speed up image delivery.
A caching plugin that also offers minification and file combination features. Free and paid options available.
7. Limit the Number of Plugins
While plugins can add valuable functionality, too many can slow down your site. Keep these tips in mind:
Audit your plugins
Regularly review your installed plugins and remove any that are no longer needed.
Use multipurpose plugins
Opt for plugins that offer multiple features to reduce the number of plugins you need.
Avoid outdated plugins
Outdated plugins can be a security risk and affect your site’s performance. Keep your plugins up-to-date and replace any that are no longer maintained.
8. Optimise Your Database
A well-organised database can improve your site’s performance. Here are some tips for optimising your WordPress database:
Use a database optimisation plugin
Limit post revisions
Limit the number of post revisions stored in your database.
Optimise database tables
Use a plugin like WP-DBManager to optimise your database tables regularly.
9. Implement Lazy Loading
Lazy loading means that pictures and other items that are not immediately visible on your screen won’t load right away. They will only load when you scroll down to see them. This makes the first page you see load faster. To implement lazy loading on your website, consider these plugins:
Lazy load is the section of the WP Rocket plugin that handles lazy loading.
An image optimisation plugin that also offers lazy loading and image compression functionality. Free and paid plans available.
A general optimisation plugin, available for both Siteground hosting customers and the general publis. It offer lazy loading and many more optimisation features. 100% Free.
10. Use a Mobile-First Approach to Speed Up Your WordPress Website
With the majority of web traffic now coming from mobile devices, it’s essential to optimise your site for mobile users. Keep these tips in mind:
Ensure your theme and plugins are mobile-friendly and adapt to different screen sizes.
Prioritise content and design elements that are most important to mobile users.
Test on various devices
Regularly test your site on different mobile devices and browsers to ensure optimal performance.
Speeding up your WordPress website doesn’t have to be a daunting task. By following the tips and recommendations in this guide, you can significantly improve your site’s performance, resulting in happier visitors, better search engine rankings, and increased conversions. Remember, website optimisation is an ongoing process, so keep monitoring your site’s speed and make adjustments as needed. Happy optimising!